Front-end product design team · Character IP concepts · Packaging systems · OEM/ODM launch support

Biliboli design studio

Design toy lines before sampling starts.

Our front-end design team helps buyers turn market ideas into sellable squishy toy collections: character concepts, lineup naming, size planning, squeeze-feel direction, blind-box logic and retail packaging.

Biliboli squishy toy design sketch board
28fruit & vegetable characters in one concept system
200+front-end designers, illustrators, packaging and 3D sample partners
12+2regular plus hidden blind-box logic
8-10cmhand-friendly squeeze size planning
Large Biliboli squishy toy design department

200-person design department

Enough creative manpower to build a full toy line, not just one sample.

Biliboli's design department is structured for high-volume OEM/ODM development: market researchers, character illustrators, packaging designers, 3D modelers, sample coordinators and listing-visual editors work together before mold opening.

Market trend researchCharacter concept artPackaging structure3D sample supportListing image planningOEM/ODM quote handoff

Design case study

Devil Fruit & Vegetable Squishy Series.

The series was planned as a buyer-ready concept, not only a set of cute renders. It includes character emotions, English naming, regular and hidden styles, packaging display logic and squeeze demonstration scenes.

Original stylingPU slow reboundBlind-box readyB2B sell-in
Devil carrot squishy product planning

Collection planning

Make buyers feel the depth of the design bench.

Biliboli devil vegetable squishy toy lineup
Vegetable lineup: regular styles plus hidden pieces for blind-box, set, wholesale and seasonal drops.

Design team support

Send us your concept direction.

Biliboli combines design-front work with factory execution, so buyers can review product direction before committing to molds, packaging and bulk production.

Send a design brief